The “Fashionista” Turned "Wine Consultant Machine"

October 27, 2008
GrapeVine: Team Leader Dale Rossi: The “Fashionista” Turned "Wine Consultant Machine"
GV: Dale, can you tell us how you came to join us at WineShop At Home?
DR: First off let me say that I’m always throwing parties, so when I found out about Wine Shop At Home, doing in home guided Wine Tastings, I jumped all over it! I love wine and could never take the time to go Napa. My Tasting was a great success and I had the opportunity to go to another Tasting through a mutual friend of mine and the Consultant (Meg Collins). As I was sitting there taking it all in, I had an “Ah Ha” moment and tugged on her skirt and whispered “I need to be doing this”. After meeting with her, I knew this was for me. I knew nothing about direct selling companies, I was a clothing designer turned wardrobe stylist, it didn’t matter. After becoming a Consultant I saw the unlimited earning potential and hit the ground running and my business took on a life of it’s own!
GV: It sounds like you’ve got some mighty big dreams in mind for yourself!
DR: You bet I do. One of My greatest dreams for my business is to grow my team and reach that 6 figure income, so I share a house in Tuscany with my family. Another is to ROCK southern California by providing the best wine experience around!One of the things I’m most proud of is, turning myself from a “Fashionista” into a Wine Consultant machine!! I knew nothing about wine. I’m proud to say I go to my Tastings with total credibility. I can’t believe I made Team Leader!! WhoooAh! Onward and upward I say!
GV: Dale, tell us a little bit about your family and how you balance your home life with your business.
DR: Well I wasn’t fortunate enough to have children, but I was sent my guardian angel, my knight in shinning armor, Marc my significant other. He’s an incredible person and is very supportive of my business. He loves to join me on my Tastings and do the pouring and my Hosts love it! I have established a schedule so Marc and I have our time. It also allows us quality time with family and friends. One of the greatest things about being an Independent Wine Consultant with Wine Shop At Home is I set my own hours, and schedule my Tastings around my availability.
GV: I bet you have some great Wine Tastings, Dale. Tell us a little about one of your favorites.
DR: All of my Tastings are great! They are just a real kick in the pants! I have to pinch myself every time. But one in particular where the Host just GOT IT! She coached her guests well and everybody was on time and excited. They all were very eager to learn. It was very interactive, great questions were asked. I picked the wine sampler that best fit the guests for that Tasting. Which made it very difficult them to pick their favorites, they LOVED them all! So I ended up selling 8 ½ cases and got two bookings. The Host was thrilled, she learned more in that hour and a half about wine than she did all of her years of buying and enjoying wine. She is set for another Tasting in November.
GV: It seems to me that we really offer great value. What are your thoughts about today’s economy and how we offer the best value proposition around?
DR: Where can you go, especially in today’s economy and entertain 10 to 12 friends for $59.00 and have the mystery taken out of wine and get your confidence level raised! In the privacy of your home you can try before you buy and not be intimidated to ask questions. Genius! Genius concept! And, great for today’s value-minded consumer. Sheer genius!
GV: How does the sharing of food and wine fit into your ideas of modern day entertaining?
DR: It has always fit into my idea of entertaining. What better way than sitting around a table or in ones living room with your best friends and family having great food,GREAT WINE and great conversation! And a little wine education thrown in for good measure!
Dale Rossi is a master booker – she just knows how to fill that calendar with bookings! Here are Dale’s booking tips, along with her other winning success strategies.
Dale’s Booking Tips:There’s two ways I fill my calendar. Number one, get your bookings for your Wine Tastings. Here’s what I do:
Towards the end of my closing I always make a point to say:” Here tonight you had the opportunity to taste 6 exclusive, limited production wines not found in any store. Book a Tasting at this Tasting and experience another 6 limited production wines for $49.00. Where can you go and taste 6 limited production wines for $49.00?”
This strategy – which is based on truth – gets them every time! I always end my Tastings with these words: “Some people have personal trainers, some people have personal assistants, and you now have a personal Wine Consultant! Feel free to call me any time with any questions you may have.” Then I look for that spot in the conversation where I can segue into” Lets get a Tasting booked and I can expand on that for you and your guests at YOUR Tasting.”
The second way I get bookings is through networking events. When I talk about what I do as a Wine Consultant I generate interest. The key to getting Tastings booked, whether it’s through Wine Tastings or networking events is consistent regular FOLLOW UP.
Tips to Build Wine Club Memberships: I took my lead from our fearless leader, Mr. John Lynch. I treat it like it’s a no brainer! Cite the benefits: a. you are not locked into a contract; b. you get to pick your combination; c. you can change it at any time; d. you can cancel at any time. The best part is “ It’s like Christmas every month”! HELLO!
Tips to Sponsor New Consultants:Be passionate about what you do! Come on… is this one of the greatest jobs in the world? And in the words of Joe LoBue” If I could show you how to achieve your goals, would you be interested”?
GrapeVine: Team Leader Dale Rossi: The “Fashionista” Turned "Wine Consultant Machine"
GV: Dale, can you tell us how you came to join us at WineShop At Home?
DR: First off let me say that I’m always throwing parties, so when I found out about Wine Shop At Home, doing in home guided Wine Tastings, I jumped all over it! I love wine and could never take the time to go Napa. My Tasting was a great success and I had the opportunity to go to another Tasting through a mutual friend of mine and the Consultant (Meg Collins). As I was sitting there taking it all in, I had an “Ah Ha” moment and tugged on her skirt and whispered “I need to be doing this”. After meeting with her, I knew this was for me. I knew nothing about direct selling companies, I was a clothing designer turned wardrobe stylist, it didn’t matter. After becoming a Consultant I saw the unlimited earning potential and hit the ground running and my business took on a life of it’s own!
GV: It sounds like you’ve got some mighty big dreams in mind for yourself!
DR: You bet I do. One of My greatest dreams for my business is to grow my team and reach that 6 figure income, so I share a house in Tuscany with my family. Another is to ROCK southern California by providing the best wine experience around!One of the things I’m most proud of is, turning myself from a “Fashionista” into a Wine Consultant machine!! I knew nothing about wine. I’m proud to say I go to my Tastings with total credibility. I can’t believe I made Team Leader!! WhoooAh! Onward and upward I say!
GV: Dale, tell us a little bit about your family and how you balance your home life with your business.
DR: Well I wasn’t fortunate enough to have children, but I was sent my guardian angel, my knight in shinning armor, Marc my significant other. He’s an incredible person and is very supportive of my business. He loves to join me on my Tastings and do the pouring and my Hosts love it! I have established a schedule so Marc and I have our time. It also allows us quality time with family and friends. One of the greatest things about being an Independent Wine Consultant with Wine Shop At Home is I set my own hours, and schedule my Tastings around my availability.
GV: I bet you have some great Wine Tastings, Dale. Tell us a little about one of your favorites.
DR: All of my Tastings are great! They are just a real kick in the pants! I have to pinch myself every time. But one in particular where the Host just GOT IT! She coached her guests well and everybody was on time and excited. They all were very eager to learn. It was very interactive, great questions were asked. I picked the wine sampler that best fit the guests for that Tasting. Which made it very difficult them to pick their favorites, they LOVED them all! So I ended up selling 8 ½ cases and got two bookings. The Host was thrilled, she learned more in that hour and a half about wine than she did all of her years of buying and enjoying wine. She is set for another Tasting in November.
GV: It seems to me that we really offer great value. What are your thoughts about today’s economy and how we offer the best value proposition around?
DR: Where can you go, especially in today’s economy and entertain 10 to 12 friends for $59.00 and have the mystery taken out of wine and get your confidence level raised! In the privacy of your home you can try before you buy and not be intimidated to ask questions. Genius! Genius concept! And, great for today’s value-minded consumer. Sheer genius!
GV: How does the sharing of food and wine fit into your ideas of modern day entertaining?
DR: It has always fit into my idea of entertaining. What better way than sitting around a table or in ones living room with your best friends and family having great food,GREAT WINE and great conversation! And a little wine education thrown in for good measure!
Dale Rossi is a master booker – she just knows how to fill that calendar with bookings! Here are Dale’s booking tips, along with her other winning success strategies.
Dale’s Booking Tips:There’s two ways I fill my calendar. Number one, get your bookings for your Wine Tastings. Here’s what I do:
Towards the end of my closing I always make a point to say:” Here tonight you had the opportunity to taste 6 exclusive, limited production wines not found in any store. Book a Tasting at this Tasting and experience another 6 limited production wines for $49.00. Where can you go and taste 6 limited production wines for $49.00?”
This strategy – which is based on truth – gets them every time! I always end my Tastings with these words: “Some people have personal trainers, some people have personal assistants, and you now have a personal Wine Consultant! Feel free to call me any time with any questions you may have.” Then I look for that spot in the conversation where I can segue into” Lets get a Tasting booked and I can expand on that for you and your guests at YOUR Tasting.”
The second way I get bookings is through networking events. When I talk about what I do as a Wine Consultant I generate interest. The key to getting Tastings booked, whether it’s through Wine Tastings or networking events is consistent regular FOLLOW UP.
Tips to Build Wine Club Memberships: I took my lead from our fearless leader, Mr. John Lynch. I treat it like it’s a no brainer! Cite the benefits: a. you are not locked into a contract; b. you get to pick your combination; c. you can change it at any time; d. you can cancel at any time. The best part is “ It’s like Christmas every month”! HELLO!
Tips to Sponsor New Consultants:Be passionate about what you do! Come on… is this one of the greatest jobs in the world? And in the words of Joe LoBue” If I could show you how to achieve your goals, would you be interested”?